With 2020 coming to a close I’ve been thinking about how to sum up the year and the ups and downs that went with it. My hope whenever I write something like this is that I can provide some value or meaningful takeaways for anyone else looking to grow a business or overcome similar challenges.
Some background on me, I run a digital agency based in Dublin, Ireland called Mawla. I’ve run Mawla since April 2016, it has been my passion and its success has been a huge source of pride for me.
At the start of 2020 we followed quite a simple business model. We operated as a mobile app consultancy depending on one client. Our model was essentially based around selling time. I knew there were places we could improve, for example we had high wage costs, our contracts weren’t as robust as I would have liked, and our dependence upon one client caused high levels of risk.
<aside> 😅 I went from a MRR of roughly €30,000 to €0.
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